Media Announcement: DoubleVerify (“DV”), the leading self-sustaining provider of marketing measurement software and analytics,today spoken a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app razzmatazz campaigns wideness the InMobi Exchange globally.
The integration with InMobi covers pre-bid targeting for all InMobi Exchange impressions within the leading mobile in-app platform, as well as monitoring of post-bid fraud activity, such as spoofing – enabling InMobi to continuously refine the quality of its mobile ad inventory.
“DV’s partnership with InMobi demonstrates our transferral to provide consistent, comprehensive quality coverage for global trademark advertisers,” said Matt McLaughlin, COO at DoubleVerify. “With ad spend increasingly well-matured in mobile, it’s imperative that brands have transparency into the quality of mobile app inventory. We are proud of our partnership with InMobi, which expands the footprint of our fraud prevention capabilities and remoter distinguishes DV as the leader for mobile app verification.”
“InMobi is single-minded to providing transparency, towers trust and delivering merchantry results to our advertisers. This partnership, withal with our support for DoubleVerify viewability, is a giant step toward that,” said Anne Frisbie, SVP, Global Programmatic and North America at InMobi. “InMobi is proud to partner with DoubleVerify in this hair-trigger wrestle versus mobile app fraud. We strongly believe that only through unshut collaboration will the industry be worldly-wise to eliminate fraud.”
As part of its industry-leading mobile app fraud solution, DoubleVerify identifies and screens the most comprehensive types of in-app fraud, including preliminaries ad activity, subconscious ads, app misrepresentation (spoofing) and measurement manipulation. In March 2017, DV received Media Rating Council (MRC) warrant for its technology to snift and woodcut sophisticated invalid traffic (SIVT) for mobile app video and exhibit advertising.
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