One of the primary concerns of mobile marketers wideness the world is ensuring that they have the worthiness to produce content and apps that are uniform with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS.
The two operating systems dominate the market, with figures from Q2 2018 suggesting that Android OS finance for an 88 per cent share and iOS holds virtually 11.9 percent. While the likes of Microsoft and RIM once had a place in this world, they have fallen by the wayside as Google and Apple’s unstoppable creations have marched to the top.
A number of differences
While the pair are now truly out on their own in terms of their performance in the market, they are variegated in a number of ways. For example, as this VPNbase vendible on the best Android VPN services outlines, Android devices are seen as less sectional and arguably increasingly flexible than Apple’s iOS-based alternatives. While the site states this is a “wonderful thing”, it does moreover warn that this can unshut Android systems up to a range of risks.
On a increasingly technical level, flipside key difference is how apps for the two systems are created. While iOS apps are stored on a file type known as an IPA, Android apps use the format known as APK. This issue, in particular, has caused a headache for many businesses in recent years, as this has meant it is not necessarily easy for them to quickly transmute apps for one OS to another.
However, could a major new toolkit created by developers at Google be well-nigh to transpiration the game in this regard?
Introducing Flutter
At the start of December, Google spoken the launch of its first stable release of the UI toolkit known as Flutter. The visitor describes the system as a way to build ‘beautiful, native experiences’ for both iOS and Android systems using a single codebase.
While this does not replace the traditional way of creating apps for the two operating systems, it is an engine that can be widow to an existing app or used in a completely new one. Google said that Flutter’s set of widgets would ensure a “pixel-perfect experience” on both OSs, ensuring designers are worldly-wise to unzip their vision without having to “water it down” due to any limitations.
The key benefits of Flutter were highlighted in comments from Capital One’s senior director of engineering Michael Jones, who said the service would midpoint the visitor can now think well-nigh features “not in an ‘iOS or Android-first’ fashion, but rather in a true mobile-first model”.
Exciting new development
The release of Flutter is an heady minutiae which could transpiration the game for everyone involved in mobile marketing, with hopes stuff upper that it will make it easier for developers to create apps for both iOS and Android.
While the two biggest mobile operating systems in the world have fundamental differences, Google’s new toolkit has arguably brought them closer than they have overly been before.
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