Mobile user acquisition is typically seen as a numbers game. It’s all well-nigh leveraging as many marketing channels as possible with the theorizing that the wider you tint your net, the higher the conversion rate will be. But most user vanquishment tactics are passive. They present ideas and facts without context or goof to wordplay the nuanced questions a marketer may have. This is why we researched brands that have significantly grown using variegated — sometimes plane unconventional — mobile user vanquishment strategies.
To help brands in 2022, we published our two-part detailed guide that explores eight helpful mobile user vanquishment strategies:
- Mobile User Vanquishment Strategy: Momentum Users to Your App (Part 1)
- Mobile User Vanquishment Strategy: Momentum Users to Your App (Part 2)
We moreover thought it might be helpful to highlight the key takeaways. Here is a handy checklist you can use to quickly optimize your existing mobile user vanquishment strategy. These strategies can help uplift conversion rates wideness channels, enhance user experience, and momentum app adoption increasingly seamlessly.
1. Personalized smart banners
- Create personalized smart banners relevant to your user’s journey.
- Ensure your smart banners are equipped with contextual deep linking.
- Experiment with variegated creatives, targeting, and calls to whoopee (CTAs) to momentum higher user vanquishment and engagement.
2. Search engine optimization
- Focus on user search intent for mobile SEO.
- Build a solid link architecture.
- Set up a Google Business Profile for local SEO.
- Create localized content to momentum leads from your location.
3. Social media platforms
- Optimize your social profiles for largest discoverability and reach.
- Use trust-based razzmatazz tactics like influencer marketing.
- Use deep links to uncontrived users from your social channels to the well-judged destination.
4. App install ads
- Run app install ads on your omnichannel network.
- Experiment with ads on newer channels like TikTok to get your app seen by a larger audience.
- Use social proof as a persuasive element in your ads.
- Create scroll-stopping creatives to vaccinate your target audience.
- Analyze your wayfarers performance by measuring the value of transpiration in your revenue and user base.
5. App store optimization (ASO)
- Create a keyword strategy based on branded searches and intent search.
- Run paid advertisements within app stores to rank higher.
- Showcase your value propositions in your app store assets.
- Optimize your store resources based on your most popular features.
- Run A/B tests for variegated versions of content and visuals.
- Measure KPIs like using not responding (ANR), crash rate, and excessive wakeups.
6. Referral programs
- Offer users a tangible incentive to motivate them to take action.
- Make referring to new users as easy and user-friendly as possible.
- Use native share sheets to make it easier for users to share referrals on multiple platforms.
- Use deferred deep linking in your referral programs.
- Run A/B tests to optimize your referral program.
- Measure virality. How many new users are generated from existing users?
7. Email marketing
- Build your email-to-app journey purposefully by segmenting your users.
- Direct new users to a landing page, then show a smart imprint to prompt app install.
- Guide existing users directly to the in-app content shown in your email.
- Leverage deferred deep linking for a seamless user experience.
8. QR codes
- Use a QR code in your retail store to momentum app installs.
- Incorporate QR codes in print media to route offline users to the mobile app.
- Add QR codes to product packaging to share informational content.
- Convert website visitors to high-value app users.
- Use QR codes to momentum loyalty, re-engagement, and for faster checkouts.
- Place QR codes on physical advertisements like billboards, or at key municipality locations.
- Use QR codes in linear TV and OTT/CTV campaigns for a seamless wits from device to app.
Looking for a partner to support your mobile user vanquishment goals?
These eight mobile user vanquishment strategies are pragmatic solutions that help unstrap marketing constraints like privacy regulations and ramified proprietrix journeys. They have helped brands wilt increasingly intentional with their user vanquishment goals and unzip those goals with greater efficiency.
If you’re looking for a partner who can implement these strategies successfully and support your mobile user vanquishment goals, reach out to our team.